How to Find Decision-Makers on LinkedIn

To find decision-makers on LinkedIn, focus on these key steps:

Define Your Ideal Customer Profile (ICP): Identify the company size, industry, and location that align with your goals.
Use LinkedIn Search Tools: Leverage free filters like title, industry, and location. Use Boolean operators for precision. For advanced targeting, Sales Navigator adds filters like company size and custom keywords.
Confirm Decision-Maker Authority: Check job titles, career history, and activity to verify their role. Look for phrases like "approved budgets" or "led strategy."
Personalize Your Outreach: Tailor connection requests and messages to their profile. Combine LinkedIn messaging with email follow-ups for better results.

Following these steps ensures you're connecting with the right people who can drive decisions. Use tools like LinkedIn and services like Artemis Leads to streamline the process and keep your sales pipeline active.

How to Find Decision Makers on LinkedIn

Setting Clear Decision-Maker Criteria

Define your Ideal Customer Profile (ICP) by focusing on these key factors:

Company size: Specify the number of employees you're aiming for.
Industry sectors: Pinpoint 2–3 industries where your efforts will make the most impact.
Location: Identify the U.S. regions or areas your business serves.

These criteria will help you refine LinkedIn's search tools to find the decision-makers who truly matter.

LinkedIn Search Methods

Leverage LinkedIn's free tools and Sales Navigator to pinpoint decision-makers effectively.

Free Search Tools

LinkedIn's free version offers several filters to refine your search:

Title: Search for roles like Chief Technology Officer or VP of Operations.
Industry: Focus on specific sectors relevant to your goals.
Location: Narrow results by geographic area.
Current Company: Target professionals within specific organizations.
Boolean Operators: Use terms like AND, OR, and NOT for precision. For example: .

Sales Navigator Features

Sales Navigator provides additional tools for more detailed searches:

Company Size: Filter by headcount to focus on companies of a particular scale.
Industry: Zero in on specific fields.
Job Title: Target roles that align with your objectives.
Custom Keywords: Add specific terms to refine your results.

Checking Decision-Maker Authority

Once you've identified potential leads using Sales Navigator, take these steps to confirm their decision-making authority before reaching out:

Review Their Title and Experience: Look at their job title, how long they've been in the role, and their career path to gauge their seniority.
Examine Role Details: Check their experience and summary sections for phrases like "approved budgets", "led strategy", or "managed P&L" that indicate decision-making responsibilities.
Look for Network Clues: See if they have mutual connections with influential leaders, endorsements for leadership skills, or interactions with executive-level content.
Analyze Their Activity: Explore their published posts and comments to assess their strategic involvement and knowledge of the industry.
Verify Externally: Compare their listed role with information on their company’s website or professional directories.

These steps ensure you're reaching out to the right people who have the authority to drive decisions forward.

Reaching Out to Decision-Makers

Once you've identified the right person to contact, focus on creating a personalized and thoughtful approach.

Writing Connection Requests

Mention something specific from their profile, like a recent post or shared interest.
Clearly explain why connecting would be beneficial for both parties.
Keep it friendly and conversational - skip the sales pitch.

LinkedIn Messaging Tips

Tailor your message to address their goals or challenges.
Keep it short - stick to under 100 words.
End with a clear action step, like scheduling a call or sharing a resource.

Using Multiple Channels

Don't rely on just one method. Combine LinkedIn messages with targeted email follow-ups to build meaningful interactions.

Artemis Leads Services Overview

Artemis Leads simplifies the process of connecting with decision-makers by combining your Ideal Customer Profile (ICP) and search strategies with targeted LinkedIn and email outreach.

Once you've honed your LinkedIn search and outreach skills, Artemis Leads takes charge of the execution.

Main Service Features

ICP Definition: Work together to create detailed profiles aimed at the right decision-makers.
Multi-Language Support: Outreach available in English, Italian, German, Dutch, and Spanish.
Dedicated Account Management: Regular bi-weekly check-ins to fine-tune campaigns.
Prospect Qualification: Pre-screening leads to ensure they meet your specific criteria.

Proven Outreach Results

"The team at Artemis Leads is professional, proactive, and always looking for ways to improve results. They've introduced us to CEOs, Marketing Managers, Heads of E-commerce, and Sales Directors at companies that perfectly match our target ($4M+ in revenue). We can finally rely on a steady stream of warm leads, which lets us focus on our core business. The results speak for themselves, our partnership continues!"
Giorgio Pierantoni, CEO @ Iprov, Cosmobile

Personalized Messaging: Tailored outreach messages that connect with specific decision-maker roles.
Technology Integration: Using advanced tools to find and engage decision-maker profiles.
Quality Assurance: Making sure every meeting involves decision-makers who align with your ICP.

Service Tiers

Service Tier	Monthly Leads	Best For
Light	4-5 leads	Small businesses exploring lead generation
Essential	8-10 leads	Companies building a stronger sales pipeline
Scale	16-20 leads	Established businesses expanding into new markets

All tiers include full support, such as customized outreach, infrastructure setup, and dedicated account management, ensuring success in connecting with the right decision-makers.

Conclusion

Reaching decision-makers on LinkedIn starts with defining a clear Ideal Customer Profile (ICP) to guide your targeting and outreach efforts. Using both free and premium search filters, combined with multi-channel outreach, you can build a strong pipeline of qualified leads.

By combining LinkedIn’s search tools with email outreach, you create multiple points of contact. This strategy has proven successful - for instance, one client secured meetings with CEOs and heads of e-commerce at companies with $4M+ in revenue targets.

Success in outreach comes down to thorough qualification, tailored messaging, consistent follow-ups via LinkedIn and email, and presenting a compelling value proposition.

Artemis Leads can handle your LinkedIn and email outreach, letting your team focus on closing deals.