Key Metrics For Cold Email Deliverability Success

Quick Comparison of Email vs. Multi-Channel Outreach

Metric	Email Only	Email + LinkedIn	Key Difference
Delivery Rate	Moderate	Higher	Better inbox placement with warmed systems
Contact Coverage	Limited	Broader	Reaches full Ideal Customer Profile (ICP)
Decision-Maker Access	Limited	Improved	Engages qualified leads more effectively
Meeting Quality	Mixed	Higher	Focus on decision-makers ready to act
Response Time	Slower	Faster	Coordinated channels speed up communication

Takeaways:

Use metrics like delivery, open, click-through, and reply rates to assess and improve campaigns.
Combine email with LinkedIn outreach for better engagement and high-quality leads.
Focus on personalization, strong email infrastructure, and consistent tracking for success.

Top Cold Email Metrics to Track To Boost Your Campaigns

1. Artemis Leads Performance Metrics

At Artemis Leads, we focus on four key metrics to evaluate the success of cold email campaigns. These metrics ensure our emails perform well and deliver results for our clients.

Delivery RateWe use a carefully structured system to achieve high delivery rates. If emails don’t make it to the inbox, nothing else matters. This metric lays the groundwork for all other performance indicators.

Open RateOur custom subject lines and strong sender reputation grab attention. By combining email outreach with LinkedIn interactions, we create multiple touchpoints that boost visibility and encourage recipients to open emails. This multichannel strategy builds trust even before prospects read the message.

Click-Through Rate (CTR)CTR reflects how well recipients engage with the email content and calls-to-action. We craft concise, persuasive messaging tailored to each client’s offering. By focusing on genuine, personalized communication instead of generic templates, we drive higher engagement.

Reply RateReply rate is closely tied to sales opportunities. We track both positive and negative responses to improve targeting and messaging. Our account managers analyze reply trends to uncover patterns, categorized as follows:

Reply Type	What We Track	Why It Matters
Positive Replies	Meeting requests, information inquiries	Shows strong alignment with prospects
Neutral Replies	Future follow-up requests, referrals	Identifies nurturing opportunities
Negative Replies	Opt-outs, not interested responses	Refines the ideal customer profile

By combining these metrics, we gain a full picture of campaign performance and pinpoint areas for improvement. This data-driven approach generates 4-5 positive leads per month on our Light plan and scales up to 16-20 positive leads per month for clients on our Scale plan. These metrics consistently deliver high-quality leads ready for meetings.

Next, we’ll compare these performance metrics with standard campaign benchmarks to illustrate their effectiveness.

2. Standard Email Campaign Metrics

Artemis Leads provides unique metrics, but understanding common industry benchmarks helps set realistic expectations.

Delivery RateCold email delivery rates typically range from 85% to 95%. Influencing factors include domain reputation, proper email authentication, reliable sending infrastructure, and clean email lists.

Open RateAverage open rates for B2B emails fall between 15% and 25%, depending on factors like subject line appeal and sender reputation. Here's how different industries perform:

Industry Segment	Average Open Rate	Top Performer Rate
Technology	20.5%	32%
Professional Services	22.3%	35%
Financial Services	18.7%	28%
Manufacturing	19.2%	30%

Click-Through Rate (CTR)Cold email CTRs generally fall between 2% and 5%. This metric reflects how well your call-to-action (CTA) resonates with recipients. Key considerations include:

The effectiveness of the primary CTA
Placement of links within the email
How relevant the content feels to the recipient
Engagement differences between mobile and desktop users

Reply RateReply rates for targeted campaigns typically range from 5% to 15%. Metrics to monitor include positive responses, time taken to reply, how well follow-ups are executed, and unsubscribe rates.

These benchmarks highlight the importance of factors like list quality, personalization, and consistent sending patterns. They serve as a guide to fine-tune your email campaigns and measure success against proven industry standards.

Performance Comparison

A multi-channel outreach strategy delivers better results than relying solely on email campaigns. Here's a side-by-side look at how the two approaches stack up:

Metric	Traditional Cold Email	Artemis Leads Multi-Channel	Impact on Success
Delivery Rate	Moderate delivery rates	Higher delivery rates due to a warmed-up email system	Improved inbox placement and consistent sender reputation
Contact Coverage	Reaches only part of the target audience	Reaches the full Ideal Customer Profile (ICP) via email and LinkedIn	Engages a broader, more targeted audience
Decision-Maker Access	Limited access, often with unqualified leads	Better access through careful lead qualification	More engagement with key decision-makers
Meeting Quality	Mixed results	High-quality meetings with decision-makers	Better chances of engaging prospects ready to act
Response Time	Slower follow-up times	Faster responses through coordinated channels	Speeds up communication and decision-making

The data clearly show that combining email with LinkedIn outreach makes campaigns more effective.

Key elements of this approach include:

Warmed-up email systems to improve delivery rates and avoid spam issues
Personalized outreach to reduce spam flags and connect meaningfully
Synchronized timing between email and LinkedIn for consistent messaging
Thorough lead qualification to ensure you're speaking with the right people

Conclusion

The data highlights that successful cold email deliverability depends on a well-planned performance metrics strategy and a multi-channel outreach approach that blends technical setup with personalized communication.

Combining a prepared email infrastructure with LinkedIn outreach leads to measurable improvements, such as:

Higher delivery rates
Better engagement with decision-makers through coordinated efforts
Improved inbox placement with tailored messaging
Quicker response times using synchronized channels

These results emphasize the importance of a unified approach. To optimize cold email campaigns, focus on:

Building a strong email infrastructure and protecting sender reputation
Personalizing outreach across both email and LinkedIn
Regularly tracking delivery and engagement metrics

The strategies and metrics discussed here offer a practical guide to achieving consistent results in cold email campaigns while maintaining strong deliverability.